Creator program
Your dietitian, trainer and coach — without the appointments.
Vygor is a weight management super app: six AI tools in one subscription, all working from the same plan. Partner with us and get the angles, the rules and the code you need to make content that actually converts.
Free to download. Premium is $79.99 a year.
What you get
What you get out of it.
A partnership rather than a brief thrown over the wall. Here is what comes with it.
A code and a link that are yours
Your own promo code and tracking link, so everything that comes from your audience is attributed to you and never to another creator.
Angles written for your niche
Seven segment playbooks with hooks, formats and a specific do and do-not list. You never start from a blank page.
A reply within two working days
Send a caption, a script or a cut and get it back approved or annotated, fast enough that you can still post on schedule.
A direct line to the team
One inbox, read by the people who build the product. Ask about a feature, a claim or an edge case and get a real answer.
The product
Know what you are promoting.
Vygor is a weight management super app — six AI tools in one subscription, all working from the same plan. Free to download, with Premium at $79.99 a year.
AI DietitianHyper-personalized meal plans
Meal plans generated for the member's own goals, with calories and macros worked out per meal. They adapt as weight, activity and preferences change, so the plan is never the same one they started with.
AI RecipesBuilt around their macros and taste
Recipes generated to fit their targets and what they actually like to eat, each with ingredients, step-by-step instructions and a nutrition breakdown. There is a video library in the app for anyone who would rather watch.
AI Macro TrackerLog a meal from a photo
Photograph the plate, scan a barcode, pick from the gallery or type it. Vygor returns the calories, carbs, protein and fat and files it against the day. This is the feature that demos best on camera.
AI TrainerWorkouts that progress session to session
Routines built around fitness level and the equipment actually available, with a warm-up, a main set and a cool-down. The session changes as they get stronger rather than repeating the same block.
ContestsChallenges they can run with followers
Weight or step competitions with friends, family or an audience — a shared start, a target and a countdown. The most useful feature for a creator, because it turns a post into something their followers join.
AnalyticsTrends they can actually read
Weight, BMI and body-fat trends across days, weeks and months, with a weekly read-back of the numbers so a plateau is distinguishable from one bad week.
Best practice
What makes a short-form video work.
Eight rules that hold whatever your niche is. Open any one for the reasoning.
Hook in the first two seconds
Open on a bold statement, a question, a problem, a surprising result or a strong visual. Nothing you say after second three matters if the first two did not land.
One idea per video
Build each video around a single audience problem, a single benefit and a single action. Two ideas in one video usually means neither is remembered.
Show, do not tell
Get the app on screen early and let people watch it being used. Watching the macro tracker read a photo beats any sentence describing it.
Keep it native
Your own voice, vertical framing, natural delivery, captions, quick pacing. Corporate polish reads as an advert and gets scrolled past.
End with one clear action
Say exactly what to do next — download, try it, tap the link. An implied call to action is a missed one.
Thirty to sixty seconds
That suits most content. A pure hook video can run fifteen to twenty seconds; a walkthrough can reach ninety if every second earns its place.
Two to four posts a week
Spaced at least a day apart. A steady cadence outperforms a burst followed by silence — consistency compounds.
Sound like yourself
Vygor is practical, optimistic and honest, not hype-driven or clinical. Speak from your own experience, skip the superlatives, and never promise a result you cannot stand behind.
Compliance
Compliance applies to every post.
Vygor is a wellness app, not a medical product and not a medical device. It does not diagnose, treat or manage any condition, and no post may suggest otherwise.
Required on every post
- #ad, #sponsored, or a paid partnership label on every post
- Written approval on the content and the caption before publishing
- Your own promo code and tracking link in every post
- An honest, first-person account of using the app
Never allowed
- Specific weight loss claims, such as a number of pounds or a dress size
- Medical claims of any kind, such as treating PCOS or balancing hormones
- Before-and-after body transformation imagery
- The words cure, reverse or heal, and any claim of clinical proof
- Using another creator's promo code or tracking link
Every post is reviewed before it goes live. Send your draft caption, your video or script, and your promo code, and expect a reply within two working days.
Segments
Find your niche.
Angles, hooks and formats written for each audience. The compliance rules above apply to all of them.
Weight loss
Vygor is the whole system rather than one more tracker: a dietitian that builds the plan, a tracker that logs a meal from a photo, workouts, and contests that keep people going past the point most give up.
Hooks
- I stopped counting calories and did this instead.
- I have lost and regained the same ten pounds for years. Here is what finally changed.
- Thirty days in — here is what the data actually showed me.
- I challenged my friends to a weight contest. This is how it went.
Formats
- Habit-versus-habit comparison, never body imagery
- A week of check-ins
- A thirty, sixty or ninety day reflection
- A follower contest and its result
Do
- Talk about habits and consistency
- Share your own experience of the app
- Show the contest feature
Do not
- Promise a number of pounds or a guaranteed result
- Post before-and-after body photos
- Say Vygor makes you lose weight — it is tools plus consistency
Diet and nutrition
The strongest angle for nutrition creators: a dietitian that generates a plan with macros per meal, recipes built around taste and targets, and a tracker that reads a photo, a barcode or a line of text.
Hooks
- An AI built my meal plan around my actual goals. Here is what it gave me.
- I photographed my lunch and it got the macros right.
- One app replaced my food log and my meal-planning spreadsheet.
- I asked for a week of recipes that hit my macros. This is what I ate.
Formats
- Walkthrough of a plan being generated
- Photo-log demo with the macros appearing
- A week of eating powered by AI Recipes
- What a plan like this would otherwise cost
Do
- Show the Dietitian and Recipes working
- Demonstrate photo and barcode logging
- Frame it as nutrition and habits together
Do not
- Position it as a replacement for a registered dietitian
- Say it fixes disordered eating
- Make condition-specific claims such as insulin resistance
Women's health
Managing weight through PCOS, perimenopause or the postpartum period takes more than willpower. Vygor offers plans that adapt, macro tracking, workouts, and trends you can actually read.
Hooks
- Managing my weight with PCOS is nothing like just eat less.
- I gained weight in perimenopause. These are the habits that helped.
- Staying consistent is harder when your hormones are not cooperating.
- The one app that does not assume my body works like everyone else's.
Formats
- A personal story of your own journey
- What I wish I had known
- A day in the life, with the check-in as self-care
- A community question on staying consistent
Do
- Center habit consistency
- Speak from personal experience
- Frame it as a support tool alongside medical care
- Acknowledge that every body is different
Do not
- Say Vygor treats PCOS, menopause or anything else
- Claim it balances hormones or eases symptoms
- Use the words cure, reverse or heal
Fitness and training
Both halves in one place: AI-built training and the nutrition to fuel it. Useful for showing an audience how the two fit together instead of living in four separate apps.
Hooks
- AI built my workout plan and my meal plan. I cancelled two subscriptions.
- Why people who train every day still struggle with their weight.
- I photographed my post-workout meal and the macros came back instantly.
- I set a step challenge for my followers. Here is what happened.
Formats
- A full day: workout in the morning, photo logs at meals
- Generating a week of workouts and meals together
- A thirty-day training and nutrition challenge
- A step or weight contest with your audience
Do
- Show workouts progressing session to session
- Show the nutrition side fueling the training
- Use contests for audience challenges
Do not
- Claim it accelerates muscle gain or performance
- Make body composition claims
- Suggest it substitutes for a personal trainer
Wellness and lifestyle
Fits a healthy-life framing rather than a diet one: plans, recipes, training, tracking and trends that bend with real life instead of resetting when a week goes badly.
Hooks
- The one app that changed how I think about my health habits.
- I have tried every wellness routine. This is the only one that stuck.
- My soft approach to weight management — no restriction, just habits.
- I started a challenge with my community and the result surprised me.
Formats
- A morning routine with the check-in in it
- Apps that are genuinely part of my routine
- What thirty days of tracking taught me
- A community step or weight contest
Do
- Talk about consistency and showing up for yourself
- Treat weight as one part of overall wellbeing
- Show it honestly inside your real routine
Do not
- Lean on diet culture, restriction or body pressure
- Claim specific outcomes
- Present it as a quick fix
Wellness coaches
A client-side tool that gets used between sessions — plans, tracking and programming, with sharing for visibility on progress, and contests for running group challenges across a roster.
Hooks
- I wanted an app that lets me see how clients are doing between sessions.
- I run accountability groups. Here is how I use Vygor for them.
- I set up a thirty-day contest for my coaching group.
- My clients can challenge each other now, not just track themselves.
Formats
- How I follow client progress
- Setting up a contest between groups
- A week in my practice, with the app in the workflow
- An open challenge for your audience
Do
- Show sharing as an accountability tool
- Demonstrate contests for group challenges
- Be clear it supports your coaching rather than replacing it
Do not
- Imply it provides coaching, therapy or clinical guidance
- Claim specific client outcomes
- Show client data or anything identifying
Medical and clinical
The gap between clinical advice and follow-through is behavioral. Vygor is a patient-side habit tool that complements care. It is not a medical device and it is not clinically validated.
Hooks
- Why patients struggle to stick to healthy habits.
- The gap between knowing what to do and doing it.
- Behavior change is the strongest predictor of sustainable weight management.
- Willpower is not the problem.
Formats
- An explainer on habit formation
- Apps I actually mention to patients
- Why diets fail, and what behavior tools do differently
- An honest review of what it does and does not do
Do
- Frame it as a habit tool, not an intervention
- State plainly that it is a wellness app, not a medical device
- Present it as complementary to clinical care
- Disclose the partnership prominently — this audience expects it
Do not
- Say it treats or manages any condition
- Imply clinical validation or regulatory clearance
- Overstate what it does — this audience will notice
Contact
Talk to us.
One inbox for applications, drafts, questions about a claim, and anything the brief does not cover.
Sending a draft for review
Include all three and the first reply can be an approval rather than a question.
- Your draft caption, and the video file or the script
- The promo code and tracking link you were issued
- Where and roughly when you plan to post